FOX TRACKS
I have an ongoing relationship with a local music production company called Fox Tracks. They work with independent artists to make professional music production and recording more accessible. I produce a variety of creative collateral for them including informational guides, posters, mockups, and social media content. In 2022 we did a brand refresh, using the existing identity and created a brand guide for the owner to be able to stay on brand while building his website and promoting his business.
HOME RECORDING GUIDE
Part of Fox Tracks' mission is making music education accessible, no matter what the user's circumstance. We created the Home Recording Guide as a key part of that mission. The goal was to make an attractive, downloadable guide that walks the user through the process of recording their music at home. From the initial set-up of the room to a final, polished product, the guide is meant to be easy to read and follow and a document that the user will keep coming back to again and again. The document includes clickable links to equipment and resources and can be used on mobile and desktop.
INSTAGRAM SLIDES
These are an example of some social media graphics I did for them that walk the user through the process of recording that Fox Tracks offers. It was meant to be an Instagram post with different slides. Using photography and gradients, the experience of swiping creates a seamless transition between each slide, keeping the text short but informative for a perfect user experience.
FOX ILLUSTRATIONS
Formerly, Fox Tracks relied on their logo, a fox featuring various musical notations, for all of their marketing. With a desire to have a more playful and friendly version of their logo to use throughout their website and social media, I created Trixie!
There are five different versions of Trixie : sitting, standing, running, sniffing and pouncing. I was enthusiastic to expand my portfolio to include character illustration, and this expansion has been one of my favorite projects to date.
SOUND PACKS
Below are a series of virtual mockups for their sound packs, which are collections of sounds, effects and instrument tracks for customer use in their own work. They wanted something that evoked buying a tangible product even though they are downloadable content, so we decided on individual boxes, each with their own unique feel.
POSTERS
In addition to online services, Fox Tracks puts on a variety of shows every year. Throughout the year they have reached out to have a series of posters created for these events. Below are a selection of some of the designs I have created for them over the years.
